REPORT
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We spoke with friends and leaders from top media companies like Yahoo!, The Arena Group, BBC Studios, NESN, Raptive, Future Media, and more to identify the key forces that will shape media and publishing in 2025 and beyond. Drawing from their insights, we’ve identified five major factors that will drive significant change in the industry:
— The impact of Google’s antitrust cases;
— The transition to a “cookie-lite” world;
— Generative Ai’s influence on publisher operations;
— Declines in search and social referral traffic;
— Advertisers’ trust in the open internet
Download our 5 Factors for 2025 report by filling out the form on this page.
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