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On this episode of The Community Exchange Podcast, we welcome Gabriel DeWitt, Head of Monetization at Yahoo.
In our discussion, MSG and Gabe discuss:
— Gabriel’s journey from software engineering to ad tech leadership
— Digital advertising’s evolution from direct sales to programmatic
— Header bidding’s rise and its impact on the open internet
— Challenges of monetization, privacy regulations, and the cookie collapse
— The ongoing battle between the open internet and walled gardens
— Yahoo’s role in shaping the future of digital advertising
— The impact of AI and automation on ad tech and monetization strategies
— How publishers can adapt to a post-cookie world
— The future of identity and targeting in a privacy-first landscape
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Gabe discuss:
— Gabriel’s journey from software engineering to ad tech leadership
— Digital advertising’s evolution from direct sales to programmatic
— Header bidding’s rise and its impact on the open internet
— Challenges of monetization, privacy regulations, and the cookie collapse
— The ongoing battle between the open internet and walled gardens
— Yahoo’s role in shaping the future of digital advertising
— The impact of AI and automation on ad tech and monetization strategies
— How publishers can adapt to a post-cookie world
— The future of identity and targeting in a privacy-first landscape
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Gabriel DeWittHead of Monetization, Yahoo
Steering Yahoo's Advertising Revenue as Head of Monetization, Gabriel’s expertise in digital media and online advertising propels their market presence. With a strategic approach honed at Amazon where he led Product within APS, driving innovation and growth. Gabriel’s focus is on evolving the monetization of digitally identified human attention at internet scale, informed by extensive management and operations experience. Collaborating across departments, his team's commitment to excellence ensures that Yahoo remains at the forefront of the digital advertising space.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
