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On this episode of The Community Exchange Podcast, we welcome David Rowley, VP Revenue Technology at News Corp.
In our discussion, MSG and David discuss:
— His unlikely move from artist to media and tech executive,
— The need for publisher alignment to tackle current challenges,
— The emergence of new ad servers,
— Competing with the walled gardens for advertising dollars,
— The interdependence between journalism and advertising,
— Building thriving business operations teams,
And more.
In our discussion, MSG and David discuss:
— His unlikely move from artist to media and tech executive,
— The need for publisher alignment to tackle current challenges,
— The emergence of new ad servers,
— Competing with the walled gardens for advertising dollars,
— The interdependence between journalism and advertising,
— Building thriving business operations teams,
And more.
Guest
David RowleyVP Revenue Technology, News Corp
David has a passion for helping content owners create, maximize and future-proof monetization channels, and operationalize a “success-as-a-service” culture. He has spent the last 20+ years focused on revenue operations and ad technology, helping media owners of all sizes build out ad operations teams and ad tech stacks. Specifically, he has helped companies like Advance Local, NBCU, SheMedia and Travelzoo expand their programmatic capabilities, campaign analytics, in-house creative, yield management, and also spearheaded the strategies on industry-wide issues like the cookieless future, self-serve, ad blocking, brand suitability, and more. He's currently working as Global VP, Revenue Technology at News Corp, helping navigate the company on the strategies and technologies for taking a user-first approach to monetization from advertising, subscriptions, and more.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
