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On this episode of The Community Exchange Podcast, we welcome Mike O’Sullivan, Co-Founder and CEO at Sincera.
In our discussion, MSG and Mike cover:
— Mike O’Sullivan’s journey from Microsoft to founding Sincera
— The evolution of programmatic advertising and ad tech
— Challenges in reporting, transparency, and data management
— Google’s antitrust cases and its impact on the ad tech ecosystem
— Unlocking hidden revenue and optimizing publisher monetization
— The role of first-party data in ad sales and strategy
— Gaining control over the publisher tech stack and supply chain
— The future of publishing: mixed media and investing in editorial talent
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Mike cover:
— Mike O’Sullivan’s journey from Microsoft to founding Sincera
— The evolution of programmatic advertising and ad tech
— Challenges in reporting, transparency, and data management
— Google’s antitrust cases and its impact on the ad tech ecosystem
— Unlocking hidden revenue and optimizing publisher monetization
— The role of first-party data in ad sales and strategy
— Gaining control over the publisher tech stack and supply chain
— The future of publishing: mixed media and investing in editorial talent
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Mike O’SullivanCo-Founder and CEO, Sincera
Mike O'Sullivan, CEO and Co-Founder of Sincera, is a technical product leader with a proven track record of driving innovation in ad tech. Mike has over 15 years of industry experience, having previously served as the VP of Product at both Index Exchange and Roku, where Mike built new reporting, deals, and identity solutions for the digital advertising inventory. Prior to that, Mike worked at Criteo, AppNexus, and Microsoft. He created transformative technologies such as the Real-Time Identity Framework, and Client Audit Logs, and is focused on building a healthy and sustainable open internet.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
