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On this episode of The Community Exchange Podcast, we welcome Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith.
In our discussion, MSG and Jonathan discuss:
— Jonathan’s journey from physicist to media and publishing innovator
— Becoming the official cartographer for Game of Thrones
— Adapting legacy brands like About.com to the digital-first era through verticalization
— Building audience connections through intent-driven, high-quality content
— Leveraging audience data to shape editorial and business strategies
— The importance of community and engagement in the future of publishing
— Revenue strategies in an ad-supported, privacy-conscious ecosystem
— Engaging younger, digital-native audiences with personalized, relevant content
— Publisher-advertiser dynamics in a privacy-first, post-cookie world
— The evolving role of AI in content production, personalization, and trend analysis
— The importance of attribution in publishing
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Jonathan discuss:
— Jonathan’s journey from physicist to media and publishing innovator
— Becoming the official cartographer for Game of Thrones
— Adapting legacy brands like About.com to the digital-first era through verticalization
— Building audience connections through intent-driven, high-quality content
— Leveraging audience data to shape editorial and business strategies
— The importance of community and engagement in the future of publishing
— Revenue strategies in an ad-supported, privacy-conscious ecosystem
— Engaging younger, digital-native audiences with personalized, relevant content
— Publisher-advertiser dynamics in a privacy-first, post-cookie world
— The evolving role of AI in content production, personalization, and trend analysis
— The importance of attribution in publishing
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Dr. Jonathan RobertsChief Innovation Officer at Dotdash Meredith
Dr. Jon Roberts is Chief Innovation Officer and has been with Dotdash Meredith since 2013. He previously held roles as President, Health & Finance where he oversaw strategy for Verywell, Health, Parents, Investopedia and The Balance. He also held various senior leadership roles including Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics. Prior to joining Dotdash Meredith, Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the International Space Station. He also worked on the Pierre Auger telescope in Argentina. Dr. Roberts received his Ph.D. at the University of Southampton and his M.A. from the University of Oxford.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
