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On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT).
In our discussion, MSG and Rich cover:
— Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail General Trust
— The future of direct traffic and its role in publisher growth
— Post-cookie challenges and the rise of curated audiences
— Fixing attribution to prove ROI for advertisers
— AI’s impact on content creation and monetization
— Building publisher collaboration
— Leveraging audience engagement across paltforms like TikTok
— Opportunities for publishers in a changing media ecosystem
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Rich cover:
— Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail General Trust
— The future of direct traffic and its role in publisher growth
— Post-cookie challenges and the rise of curated audiences
— Fixing attribution to prove ROI for advertisers
— AI’s impact on content creation and monetization
— Building publisher collaboration
— Leveraging audience engagement across paltforms like TikTok
— Opportunities for publishers in a changing media ecosystem
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Rich CaccappoloVice Chair, Media, Daily Mail General Trust (DMGT)
Rich Caccappolo joined MailOnline (DailyMail.com) as Chief Operating Officer in 2013 and was appointed Chief Executive Officer of its parent group, dmg media, in November 2021. In October, 2024, he was appointed Vice Chair, media of the parent company, DMGT. He has spent his career building and improving businesses by designing and implementing strategies while optimizing operations. His online industries expertise has spanned digital monetization, content publishing, e-commerce, licensing, and interactive and community features. Rich has been a driving force behind the commercial success of DailyMail’s digital property, the world’s largest English-language news site. Prior to joining the DMGT family, Rich was Director of Technology and New Media for the American Democratic Party politician, Bob Kerrey, Chief Technology Officer for eMusic, President of Creative Commerce LLC, and Chief Technology Officer and Chief Operating Officer of iVillage.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
