On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT).
In our discussion, MSG and Rich cover:
— Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail General Trust
— The future of direct traffic and its role in publisher growth
— Post-cookie challenges and the rise of curated audiences
— Fixing attribution to prove ROI for advertisers
— AI’s impact on content creation and monetization
— Building publisher collaboration
— Leveraging audience engagement across paltforms like TikTok
— Opportunities for publishers in a changing media ecosystem
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Rich cover:
— Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail General Trust
— The future of direct traffic and its role in publisher growth
— Post-cookie challenges and the rise of curated audiences
— Fixing attribution to prove ROI for advertisers
— AI’s impact on content creation and monetization
— Building publisher collaboration
— Leveraging audience engagement across paltforms like TikTok
— Opportunities for publishers in a changing media ecosystem
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
