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On this episode of The Community Exchange Podcast, we welcome David Jacobs, CEO & President at Contxtful.
In our discussion, MSG and David cover:
— David’s debut at Advertising.com during the early days of digital advertising
— The potential breakup of Google and its impact on the publishing industry
— Challenges for publishers as search traffic from Google declines
— Importance of providing value signals to advertisers in a cookie-less world
— The rise of competition in ad servers and its implications for publishers
— Potential shift toward e-commerce ads and away from search ads
— Evolving role of AI and machine learning in ad targeting and consumer receptivity
— The uncertain future of digital advertising revenue models and potential subscription-based alternatives
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and David cover:
— David’s debut at Advertising.com during the early days of digital advertising
— The potential breakup of Google and its impact on the publishing industry
— Challenges for publishers as search traffic from Google declines
— Importance of providing value signals to advertisers in a cookie-less world
— The rise of competition in ad servers and its implications for publishers
— Potential shift toward e-commerce ads and away from search ads
— Evolving role of AI and machine learning in ad targeting and consumer receptivity
— The uncertain future of digital advertising revenue models and potential subscription-based alternatives
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
David JacobsCEO and President at Contxtful
David Jacobs is a digital advertising veteran; having built the largest ad network, Advertising.com in the early 2000s. He also launched the SSP at AOL and has been part of several successful tech exits. He currently serves as the President and CEO of Contxtful, and is an active advisor and investor in early stage companies. David resides outside of Baltimore, Maryland.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
